How To Sell A Swamp
For those interested in new construction, here’s some easy steps to transforming marginal solid ground into profits.
1. Call it a wetland.
2. Parcel the land into 1/2 acre lots. Create a prairie pathway, linking the backyards, from the soil that was dug out for the homesites.
3. Price the lots at $400,000 and market to people who like the idea of preserved land.
4. Tell people that the prescribed burning of the prairie pathway will get rid of invader plant species.
5. Avoid the topic of lawn chemicals causing a) overstimulated cat-tail production and b) prescribed burning equals toxic bonfire.
6. Do not mention Mosquitos.
7. Do mention the minor league baseball player on the cul-de-sac.
8. Granite counter-tops in every bathroom!
9. Three words: Estate style living.